Does Design Thinking Benefit Ambidextrous Dynamics between SME Managers’ Entrepreneurial and Administrative Mindsets?

The overall aim of this study is to explore the potential Design Thinking bring value small firms through ambidexterity, which essential firms’ performance and survival. Specifically, we investigate how can benefit ambidextrous dynamics between small- medium-sized enterprise (SME) managers’ entrepreneurial administrative mindsets. empirical foundation our in-depth qualitative data on 24 SME managers who participated in a two-year research project driven by Thinking. reveals that does put into motion thinking. Some principles reinforce thinking, some management while others, again flexible